Mobile App, UX/UI, Presentation
iPhone X: 2436x1125 px, 458 ppi
A collaboration with Brandon Huynh and Tanya Shrivastava.
Memory Lane is a mobile app centered around connection that allows you to unlock close by memories with "keys", in addition to leaving your own keys for anyone to find. Think geo-caching, but with memories. This encourages healthy habits including outdoor activity, self-reflection, self-expression, and communication.
This project was a "Start-Up Battle" between different groups in our class; Each group presented their idea to a panel of Nvidia "sharks" who picked us as the winner, thanks to our clear and upfront presentation, and distinct look and feel.
Thorough interviews, discussions, concept peer review, and revisions led to an in-depth storyline of a typical user; All storyboards were drawn by me.
After establishing a clear user story, we created low-fidelity wireframes of the story's specific flow—in this case, checking the map and selecting a key. When we first started making our screens, issues of clarity and ease of flow came up and were resolved.
Applying brand identity and further refinements after user testing led to a nostalgic, connecting experience. These specific flows involve selecting a key on the map home page, finding the key, leaving a comment, and viewing all social activity on that key. We also made the flow for when the user wants to leave a key themselves, including writing a preview, selecting media, and placing their key—thus their memory—on the map.
High-fidelity storyboard, stylized by Brandon Huynh. This story emphasizes the app's goal of allowing one to reflect and create meaningful connections.
High-fidelity screens flowchart, showing the flows of onboarding, unlocking a key, leaving a comment, leaving a key, and viewing your profile.
High-fidelity screens phone mockup.
Memory Lane video walkthrough, from onboarding to finding a key and leaving a key of your own.